“Now, we sell on business value rather than features and functions. And we close more deals, faster, and with a larger average deal size.”

“One of our growth challenges was lacking internal alignment around which customers to focus on, which value propositions we have for each customer segment, and the optimal sales process. Based on Bjørn Bjørn’s B2B SaaS framework and the best experiences from our world, we now have that defined and clearly articulated in a Commercial Playbook.

The outcome is tangible results on crucial SaaS metrics (conversation rate, time to close, deal size, etc.), but this structured approach also gives us more scalability and predictability. Without Bjørn Bjørn´s strategic and, at the same time, practical and hands-on approach combined with his business acumen and B2B SaaS experience, we would not have achieved the same results.”

- Thomas Andersen, former CCO at Actimo, (Now VP at Sitecore) that through an employee app helps businesses all over the world drive  employee engagement, productivity & business results. Actimo was recently acquired by Kahoot.